The Fall and Rise of the CMO

A very interesting article on the role of the Chief Marketing Officer by Gail McGivern and Jack Quelch.(click title to read)

I enjoy reading John Quelch, who is a professor of marketing at Harvard Business School.

I would have liked more emphasis on the need for the CMO to strenghten his understanding and execution of 4Ps. Thats the basis of marketing executions. (specificaly the Pricing P, from which most CMOs remain detached).

A very holistic read for students of marketing.

Venkat