The Kindle 2

We're impressed with the thinking behind the new Kindle that was released on Feb 9.

Its an electronic reader...so you get to read books/ magazines/ blogs on a hand held device. You have access to over 200,000 books at 9.99 $ (its available in the US at this time, on Amazon).

Now what makes this unique? It has a wireless connectivity that allows you to subscribe to newspapers/ blogs/ magazines... and have all fresh content directly uploaded to your machine.

We read a lot on the move, think this feature is wonderful.
Wireless service integration into a device.

So from an electronic reader, the kindle is moving into an information service for the owner.


What business are we in? (What is the problem our consumer wants solved?

Fundamental question that creates opportunity.

Ritu and Venkat