Monday, 3 October 2011

Go on Pond’s … try being a parent....

We are on youtube often entertaining our baby boy with nursery rhyme videos. We see a lot of advertising from Pond’s face was for women now precedes any video for the child.

It appears that some media manager and the brand manager (at Pond’s) has hit upon the insight that mothers accompany kids as they browse the internet for nursery rhymes and hence hitting the mothers with an advt upfront is a good idea to catch relevant eyeballs.

Bad idea Pond’s.

We are searching for these videos because our baby has a 30 minute window in which to get fed and these videos keep him engrossed and in one place. He gets on his seat eagerly awaiting Noddy and not a pretty model for Pond’s. When one video ends, he wants it replaced by another…again seeing a pretty face makes him very uncomfortable- he stops eating and that makes us uncomfortable. Remember that our baby has a 30 minute window tops after which he will not sit on his seat/ nor eat.

We spoke to a couple of mothers, and our experience on this matter seems to stand.

It’s a good suggestion that marketers target their advertisements to get maximum eyeballs. But ask the question- is the eyeball there really interesting in seeing my brand at that point of time.

Ritu and Venkat

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