Monday, 26 July 2010

the 'abcd' keyboard- simplifying life for your consumers.

Lava, a mobile phone brand in India recently launched 'the world's first 'adcb' phone'. The 'abcd' phone as opposed to the 'Qwerty' key-board has the alphabet arranged linearly....a,b,c,d....

Its the first of its kind in the world.

Why did they do it? Well, in our view, its simple to an interesting feature and for most Indians who buy a cellphone before they learn to type, its just logical to search for alphabets serially. And there is no pain of learning to type in a new way.

Our doubt is on why the keyboard was launched on a smart-phone and not an entry level phone. The smartphone is still likely to be bought by more affluent people ( and hence with exposure to and with a habit for qwerty typing)....although this hypothesis could be challenged.

The bigger question is 'why did nokia or samsung or LG not do this?' For all the consumer insight, if you are aware that the mobile is the earlier buy (compared to a PC) .....why would you not simplify the phone experience for these 'new comers'.

Wow. We learnt a heck of a lot from this product launch.

Ritu and Venkat

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