Thursday, 17 June 2010

what brands would i buy into today?

I enjoy reading. I enjoy learning about our world and about business- other companies and the way they do business. My fav magazines are BusinessWeek- Time- Fortune- Newsweek- Nat Geo- Forbes. (these were what my father read and brought home regularly).

The earliest brands that i was attracted towards were American ones or those trying to win in the American market- since i read about them in Time/ Newsweek and Nat Geo- magazines i read since i was 14 years old. Coke- Chevy- Buick- Honda.....even though these brands never sold in India, through the print ads built a lot of credibility for me.

I bought BATA shoes because my parents always bought that. I use only Colgate since my parents only used Colgate.

My first car was Maruti (an Indian brand) since choices were few in 1999. Since then I have bought 3 other cars- none of Indian make.

So most of my brand choices were governed:
1. By what advertisements appeared in well known magazines.
2. By my parents' choices
3. By what was available.

However over time, these preferred brands have reduced significantly.

In the last 10 years, the only brands I have gotten loyal to are:
1. MamiNova ( a very yum French brand)
2. Tropicana
3. Kelloggs

Brands educate their consumers. To me, this education should be centered around health and/or the environment. Clearly i have found very few brands building credibility by educating me.

Otherwise, my choices are determined from within a group of brands (usually 5-7 per category) depending upon my state of mind at the time of purchase.

I am intrigued by this. What role does habit/ choice and true credibility play in your brands market share?

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