Friday, 4 June 2010

HTC- and YOU

These links take you to two ads released by HTC (, the smart phone design company. The ads were released in 2009, but we took a while to find them. HTC is not yet a big company in India.

We think the ads are brilliant and put so succintly the consumer at the centre of the smartphone. Not a monologue about the technically brilliant product, but a fast past set of images, where most consumers would be able to find themselves.

Nothing more re-assuring than this for a consumer. A company that understands how i use the product.

Does your company create ads that state clearly their interest in understanding their consumers?

The 'quietly brilliant' position of HTC is pretty mind numbing in our view. Cant get our heads around it.

ritu and venkat

PS: We dont own any HTC products or shares :-)

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