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Sunday, 29 May 2011

starbucks

i quote thought gadgets
"What else do you think dropping the word "coffee" from its logo means?"

a simple one phrase analysis of a very powerful move.
Posted by Ritu Venkatesh - Venkatesh Rangachari at 00:10

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Ritu Venkatesh - Venkatesh Rangachari
We are a wife and husband team with interest in marketing, sales and analytics. We write, based on our professional experience of over 10 years in Western Europe and India, about the evolution of the 4 Ps of marketing. The views expressed in this blog are our personal opinions.
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