i quote thought gadgets
"What else do you think dropping the word "coffee" from its logo means?"
a simple one phrase analysis of a very powerful move.
Sunday, 29 May 2011
Saturday, 28 May 2011
men, women, advertising
A brilliant campaign from Heineken. Click on title to goto the THoughtGadgets note on same.
Men, women.....advertising....does not need to always mean sex, sexy, naughty.
Axe deodorant pulls it off time and time again, others fall flat on their faces for their attempts at connecting to their audience through vulgarity.
Heineken - this particular campaign must inspire marketers to try and connect with their audience through decent and real human emotions.
Marketers have a role to influence society and the way we think and express ourselves. Sex sells...sure....but understanding consumers offers you more opportunities for connect.
i am a fan!
Venkat
Men, women.....advertising....does not need to always mean sex, sexy, naughty.
Axe deodorant pulls it off time and time again, others fall flat on their faces for their attempts at connecting to their audience through vulgarity.
Heineken - this particular campaign must inspire marketers to try and connect with their audience through decent and real human emotions.
Marketers have a role to influence society and the way we think and express ourselves. Sex sells...sure....but understanding consumers offers you more opportunities for connect.
i am a fan!
Venkat
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